Events in Florence and surroundings: detail
From May 18 2008 To December 31 2008
The Fiorino Effects: The old Florentine coin increases your dollar value
The promotional campaign "The Fiorino Effect", sponsored and launched by the Provincia di Firenze (Province of Florence) and the APT (the Florence Tourist Board) provides American Tourists visiting Florence from May 15, 2008 to December 31, 2008 with discounts at participating hotels, restaurants, theatres and exhibitions. The promotion aims at softening the impact that the current dollar-euro exchange rate has on American purchase power when visiting Italy and Florence.
The initiative will take effect on May 15, 2008, with the opening date of Il Genio Fiorentino, a 10 day festival including a widerange of events, from music to fashion, from arts and literature to science etc.
Il Genio Fiorentino represents not only a wonderful occasion to showcase the beauty of Florence, but it is also intended to remember the marvellous history of Florence and the importance and geniality that are typical of its past.
The significant role that Florence played in the past was also determined by the Fiorino, for over two centuries the most used coin in Europe. Today the Fiorino embraces the Americans and through the "Fiorino Effect" initiative helps them reduce the cost of their stay in Florence, American tourists coming to Florence from May 15 till December 31,2008 will have 10% off of their stay in participating hotels of Florence and its province and meals at participating restaurants. Participating museums and theatres will also be offering discounts on their entrance fees to exhibits, concerts and productions.
We well know that Florence is worth far more than a discount: the "Fiorino effect" is a new and fun way to remember that Florence was the capital of the world not just in art and culture, but also in economy and finance. It is with this that we give the greatest welcome of 100% in both the great history and in the actuality of present-day Florence.
To whom does the initiative apply?
All citizens of the U.S.A. that will visit Florence and the Province from May 15 - December 31, 2008, stay in one of the partecipating hotels and who pay for their stay in euro. However, if you have already bought your travel package to Florence you can take advantage of the discounts other than accommodation.
How does the initiative work?
Reserve your stay at La Residenza:
we'll give you the voucher to obtain the 10% discount here and in all other partecipants.
And we cut the rates!
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